Dear Sir or Madam
Dear Project Partners
In 2013, the BeeUp® project leapt from the drawing board and now the project’s research phase is about to come to an end.
The BeeUp-Method pioneers an approach that supports companies by making use of crowdsourcing, whereby the crowd is mobilised through training incentives. At the same time, companies benefit from innovative growth paths that are proposed by intelligent and eager individuals who are industry-outsiders.
Since the project was approved by KTI in summer 2014, encouraging and interesting success stories have emerged, for instance:
- a successful BeeUp-team, composed of engineers, went into business with a strategic partner of a client in order to make use of new growth paths;
- a BeeUp-team not only devised a solution to a client’s problem but also created a state-of-the-art marketing approach;
- after analysing the solutions developed by the crowd, a CEO found that his clients were not going to survive the digital revolution and decided to re-orientate his company;
- an employee responsible for innovation expanded a last-minute patent application after the crowd pointed out a far broader range of possible applications (and gave specific advice regarding new strategic partnerships);
- when a user - born in 2000 (!!!) - introduced an experienced CFO to possible advancements and convinced him to seriously analyse her suggestions;
- and last but not least, the founding of BeeUp GmbH as university spin-off in October 2015 deserves a special mention.
These achievements have made up for the usual challenges that face a start-up, one particular problem was mobilising and maintaining a high-quality user base. However, in the long run we were able to solve this issue, too – again, thanks to the input given by a BeeUp team that worked on this case study.
We can now confidently market BeeUp to companies and further advance the innovative approach that we have developed over the past few years.
At BeeUp, we seek to develop and encourage proactive individuals and enterprises, making contact between them, and then helping them to cooperatively make use of business opportunities.
In 2013, we launched a boat. It set off from the ship-building yard and… picked up pace! We’re now preparing it for a journey of global discovery. You will hear from us in the future (and also on Twitter and Facebook, so follow us there!).
I look forward to hearing from you, and in particular your questions and ideas on BeeUp. If you want to learn more about the services offered by BeeUp, please don’t hesitate to ask me for more detailed information.
Finally, I would like to take this opportunity to express my sincere gratitude to all those involved with this project (especially to KTI, the business partners and the research partners at St. Gallen University and University of Allied Sciences).
I wish all of you success in the future!
With best regards
Michael Czarniecki
Founder
