Two sides of the coin: The BeeUp Case

Certificate

This case study is part of the certificate "BeeUp Certificate in Business Development".

Competences

Solving the case studies, the participatns are able to...

Professional Competences
  • Develop an entry strategy for a two-sided-market.
  • Dreate a marketing concept in a two-sided-market.

Methodological Competences
  • Duild strategic barriers to entry into two-sided markets.
  • Apply the basics of the creativity techniques.
  • Develop a marketing strategy for the B2B market.
  • Develop a marketing strategy for the B2C market.
Soft Skills
  • Sharpen their social team skills by solving a complex issue from real life in a project team. 

Evaluation Criteria

You earn 1 ECTS Credit for that case study.

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